品牌 品牌 
发源国家：1927Building2MichaelRoadLondonSW62AD
主体规模：大型
市场倾向：大众
单位名称：英国Allegra Hicks服饰公司
TheAllegraHickslifestyleiseclectic,individual,andtimeless.Allegratakesinspirationfromeverythingaroundher:travelstoIndia,art,musicandnature.Bytranslatingorientalthemeswithawesternaesthetic,herstrongorganicpatternsandcolourwaysformaharmoniouswhole.
In1998,Allegra’sfirstfabriccollectionwasskillfullyprototypedusingtraditionalprintersinRajastanandthus,hersignaturestylewasborn.
In1999herfirstrangeofcaftansandfashionaccessorieswaslaunched.Followinghighdemandforhereffortlesslysophisticatedclothes,sheopenedashoponChelseaGreen,London,soonnamed“theMeccaforeasy-dressshopping”byVogue.
InNovember2010,Allegrapublishedherlatestbook‘AnEyeForDesign’withAbramspublishing.Thebookhasbeendescribedas“Avisualpoemandaninternalvoyagethroughadesigner’smindwhichwillinspirereaderstolookatfabricsandinteriorsinnewways.”
TodayAllegraHicksdesignslimitededitioncaftansanddresses,ahomewarecollection,fabricsandrugs.
Allegra’slatestdesigncollaborationsincludearangeofrugsforTheRugCompany,interiorsproductsforWestElmintheUS,andtheLulucapsulecollectionforonlinefurnitureretailerMade.com.
InSeptember2012shelaunchedherfashiondiffusionline,AllegrabyAllegra.ThecollectionissoldatJohnLewisandonALLEGRABYALLEGRA.COM.
Allegra’sstyleandelegancehasdrawnattentiontheworldoverandshehasbeenrecognizedforherachievementsasadesigner.
