品牌 品牌 
发源国家：Hudiksvallsgatan8,11330Stockholm,Sweden
主体规模：大型
市场倾向：大众
单位名称：WHYRED服装公司
WHYREDisallaboutcontrasts.Theexpectedmeetstheunexpectedinanonchalantelegance.Blackincontrasttopurewhite,hardmeetsoftandleathermeetnylon.Welovetoplaywiththeconventionsanddisregardtheobvious.OursignatureParkaoverasuit,inordertoconfrontsharptailoringwithcasualwear.
WHYREDisfashionmadewell,inspiredofclassicgarmentswithahistoryorheritage.Thecharacteristicofourdesigniswearablereworkedclassics,withamoderntouch.Manygarmentsareinspiredbyuniforms.TheChino,theteeandtheparka.Garmentsthatdeservetobehonouredandpreserved.ManyofthesegarmentshavebecomethetrademarkofthebrandWhyredandwecallthemourHEROES.
WHYREDisArt,Music&Tailoring,whereasophisticatedmixofdifferentartformsclarifytheessenceofthebrand.Whyredhasitsrootsinartandmusicandthesearestilltothisdateveryimportantingredients.Ongoingco-operationswithdifferentartistsclarifythisheritage.
Whyredhasambitiontoattractconciouspeople,regardlessofageandsex,whoshareourinterestinart,musicandtailoring.
ThenameWhyredcamefromfromaninterviewintheearly1950’s,withtheprominentSwedishartistSven”X”Erixon,whenhewasaskedwhathisfavouritecolorwasheanswered:”Red”.”Whyred?”,theinterviewerretorted.KnownforhisrichpaletteofcoloursSvendrylyquipped:”Well,bluethen”.Sven”X”ErixonisbythewaythegrandfatheroftheWhyreddesignerandfounderRolandHjort.
2014Whyredcelebrates15yearsinfashion!
